Our Story

How We Started

Our food truck is bringing back menu items from a 25-year Sacramento favorite, 33rd Street Bistro.

33rd Street Bistro started as a brick-and-mortar restaurant in East Sacramento in 1995. With its long history, 33rd Street Bistro became a treasured place in the community, serving staples that were neighborhood favorites for decades.

After the 33rd Street Bistro closed during the pandemic, Chef Fred Haines (Executive Chef of the 33rd Street Bistro) decided to embark on a new venture with Chef Victor Cruz and Chef Luis Cruz, longtime chefs for the SRO, Inc Restaurant Group, of which 33rd Street Bistro was a part.

They decided to collaborate on bringing back some of the neighborhood’s favorite menu items from the 33rd Street Bistro and together started a new venture, Route 33.

Route 33’s first endeavor is Bistro 33 On The Go food truck. Check out the food truck’s schedule to see it in action! 


The Route33 Logo
Fresh vegetables and blue cheese

Culinary Background

We Know Food

Chef Fred Haines and his brother, Matt Haines, opened 33rd Street Bistro in 1995, bringing a taste of the Pacific Northwest to the East Sacramento area. With more than 25 years of experience under his apron, Chef Fred has cooked with some of the world’s finest in the business, including chefs Daniel Boulud at Daniel and Cafe Boulud in New York and Thomas Keller at Greystone in the Napa Valley. His cooking style captures the Northwestern flare with a touch of the Pacific Islands.

Chef Luis started as a line cook and later became a chef de cuisine for a variety of SRO Inc Restaurants. His last permanent location was Bistro 33 El Dorado Hills. And he then ventured off to work for Iron Horse, Mas Tacos, where he has been a chef for the last 10 years.

Chef Victor also grew into a line cook and became a chef de cuisine for SRO Inc Restaurants. He is currently the head chef for Wildwood Kitchen & Bar and Suzie Burger. In 2016, the Cruz Brothers started the Cowtown Urban Eatery food truck.

Our Chefs

Victor Cruz

Victor Cruz

Luis Cruz

Luis Cruz

Fred Haines

Fred Haines